Tourism National
Shurooq presents projects at WTM 2024
- The Sharjah Investment and Development Authority (Shurooq) showcased its flagship eco-luxury and heritage destinations at the World Travel Market (WTM) 2024 in London.
- Shurooq highlighted two key projects within the Sharjah pavilion that reflect the emirate’s rich cultural heritage and diverse natural landscapes. Mleiha National Park, spanning 34 square kilometres, is both a site of archaeological and historical importance and an eco-luxury destination.
- Also featured as part of Shurooq’s showcase at WTM 2024 is Nomad, a retreat comprising 20 luxury trailers offering panoramic views of Kalba’s natural landscapes, set to be completed by Q2 2025.
- Ahmed Obaid Al Qaseer, CEO of Shurooq, said, “Shurooq’s participation at WTM 2024 is a reflection of our long-term strategy for sustainable tourism—not only as a response to global trends but as a vital investment in Sharjah’s future. Our approach is integral to conserving natural resources and celebrating cultural diversity.”
- Over 320 exhibitors and 750 entities from across five continents attended WTM, bringing nearly 4,000 tourism projects to the global event.
- RM / ES
