Shurooq unveils month-long Sharjah Beach Festival

The Sharjah Investment and Development Authority (Shurooq) has unveiled the inaugural edition of the ‘Sharjah Beach Festival,’ set to transform Al Heera Beach into a vibrant hub of activity from 15th August to 15th September, from 4:00 PM to 10:00 PM daily.

This month-long extravaganza promises an unparalleled experience for individuals and families, showcasing an extensive array of beach, sports, and entertainment activities.

The festival is divided into various zones. The Water and Beach Sports Zone will provide visitors with opportunities to engage in various water sports, such as paddleboarding, beach volleyball and soccer, and obstacle courses.

The Health and Wellness Zone will offer yoga, aerobics, and Zumba sessions. Visitors can also participate in sunset meditation classes to unwind and relax. Expert-led fitness workshops focusing on holistic health and well-being will also be available.

The Entertainment Zone will host daily musical shows, outdoor beach cinema, reading sessions, puppet shows, and various interactive games and workshops tailored for children, teenagers, and adults.

Visitors will also enjoy a unique cultural and commercial experience through a traditional crafts and artisan market, in addition to a selection of restaurants and cafes serving international and local cuisines.

Commenting on the festival, Khalid Al Ali, Manager of Al Heera Beach and Al Montazah Parks, said: “Our commitment to hosting exceptional events not only underscores Sharjah’s appeal as a premier tourism destination but also celebrates its vibrant community. This festival is a testament to our relentless efforts to establish the emirate as the preferred destination for visitors and residents.”

He added: “Through the Sharjah Beach Festival, we aim to leverage Sharjah’s extensive tourism potential, particularly its pristine beaches, a popular summer destination for visitors, tourists, and residents. We hope this festival will invigorate tourism activity in the emirate throughout the summer and shine light on its destinations catering to all community segments.”

The festival epitomises Shurooq’s commitment to offering unique interactive experiences for residents and visitors year-round, particularly during the summer, while celebrating Sharjah’s beachfront destinations.

  Hazem Hussein / Tariq Al Fahaam